Among the themes we initailly investigated were elegant calligraphic typography, a blackbird motif and deer antlers in the form of two Ws.
 Developing the deer antlers concept a step further from draft 1. Here we delved deeper to develop a strong, simple recognisable graphic by using the deer antlers. This is a small selection of the many iterations that came out of that process.
 Further development looking at the amount of detail that can be added or subtracted to the icon yet still retain the brand values.
 The design applied to a maker's label (attached to the inside of the guitar body) and the head stock of the guitars.      
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